University of Oregon
Advancinghuman-centricityinorganizations.
Our Focus
Our Focus
Four interconnected areas where emerging technology meets organizational change.
Lab in Action
Conferences, publications, press features — see what we've been up to.

Lab in Action
Conferences, publications, press features — see what we've been up to.


X
Stand With Crypto
Read on X

Bloomberg
Venture Capitalists Take Crypto Back to School in New Courtship
ft. Cameron Coleman, IF Lab Affiliate
Read ArticleFeatured Publications

2021
Academy of Management Review
Humans and technology: Forms of conjoined agency in organizations
Alex Murray, Jen Rhymer, and David Sirmon

2024
Business Horizons
Navigating the challenges of generative technologies: Proposing the integration of artificial intelligence and blockchain
Jordan Brewer, Dhru Patel, Dennie Kim, and Alex Murray

2023
Business Horizons
The promise of a decentralized internet: What is Web3 and how can firms prepare?
Alex Murray, Dennie Kim, and Jordan Combs
From the Blog
All posts
May 26, 2026 · 25 min read
Tokenizing SNAP: Fixing America’s $113B Food Safety Net
by Cameron Coleman

Apr 14, 2026 · 16 min read
A B.I.T.O Model to Bring Start-ups, Creators, and Builders into the IF LAB

Mar 17, 2026 · 9 min read
Building at What Cost? Unpacking the Infrastructure Ambitions of America’s AI Action Plan

Mar 16, 2026 · 7 min read
Benchmarking Qwen AI Agents Against a Frontier Model

Mar 8, 2026 · 10 min read
Rent vs. Own: AI Agents
FAQ
FAQ
Common questions about the lab, our research, and how to get involved.
Get Involved
We're looking for curious, motivated students interested in AI, blockchain, and the future of work. Reach out to learn about open positions, research opportunities, and how to contribute.




